I’m excited to share that today Radius announced that the Radius Revenue Platform enables B2B marketers to provide a seamless omnichannel experience to their prospects and customers. Marketers can now take advantage of a complete marketing mix directly from Radius that deploys to all channels, including email, phone, field, and direct mail, as well as digital and social channels. With the addition of integrations to Google Adwords, Facebook, and DMP’s, a full omnichannel experience is now possible.
The ability to segment a highly targeted set of prospects and engage with them with a consistent message across multiple channels is game changing. Omnichannel is not something we as B2B marketers can ignore. Radius is uniquely positioned to help B2B marketers reach their target prospects and customers wherever they are. By tapping into our vast network of always-on B2B data, The Network of Record, marketers are able to match business profiles to consumer profiles, extending our customers’ ability to reach their target audience.
A significant move for Radius. Excellent stuff.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis