There are now seven new columns added to your menu of Quality Score metrics:
- Expected CTR
- Ad Relevance and
- Landing Page Experience
- Quality Score (hist.)
- Landing Page Experience (hist.)
- Ad Relevance (hist.)
- Expected Click Through Rate (hist.)
There are two main ways you can use this AdWords improvement to your advantage as a performance marketer:
1. Now you can see whether your landing page changes are positively influencing Quality Score
2. You can identify which keywords can benefit most from an updated landing page
Easy Pickins’: Use those landing pages to improve your quality score.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.