“-Accenture has acquired Austin-based digital optimization firm Clearhead to become part of Accenture Interactive, per an Accenture press release.
-Clearhead is a testing and optimization company that helps brands continuously test, redesign and personalize digital efforts from customer experiences to digital products.
-“Experience is the new battleground in the digital world and brands need to continuously optimize it across the entire customer journey,” said Glen Hartman, head of Accenture Interactive North America, in the press release. Jeriad Zoghby, global personalization lead, Accenture Interactive, added: “Brands are beginning to realize that experimentation is the new normal and has to be core to their culture, capabilities, and operations in order to offer engaging digital experiences.””
Optimization. Expecting Analytics and Predictive and AI next.
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