In the age “on-demand” everything, MaaS is perhaps the closest as it gets to “on-demand marketing”. The concept of MaaS involves creating a blueprint and framework for marketing campaigns and then deploying these unique elements as building blocks for individual campaigns. MaaS could turn out to be quite the game changer for smaller organizations by providing marketing resources and assets on demand, scalability, and deep skill sets in execution.
Is MaaS a turnkey marketing solution for SMBs? Sure, technology takes a lot of grunt work out of marketing, but it’s not a magic formula that will solve all your problems, at least not on its own. To extract optimal value from a tech solution, you need to think strategically about its application – where do you deploy it? How do you derive maximum value from it? How do you ensure adoption across all levels within your organization?
Frankly, this is really the ONLY smart way to execute on martech within the SMB environment. And it’s less expensive.
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