HubSpot announced it has launched a new tool designed to help content marketers identify and validate topics that align with their prospects’ search and buying habits.
The solution, called HubSpot Content Strategy, leverages a new topic-based model on creating content that meets SEO objectives, as well as positions marketers to drive more traffic.
The company stated that the tool can also help marketers:
Optimize existing content and build clusters that help increase authority and organic traffic;
Serve search engines better information and content; and
Track content engagement (views and clicks), as well as the contacts and customers being generated by each topic cluster, to identify points of interest for prospective buyers.
In essence, HubSpot feature-sized a growth hack.