Great, how am I supposed to remember all of this?
You don’t have to. But you can start by remembering these four giant problems our brains have evolved to deal with over the last few million years (and maybe bookmark this page if you want to occasionally reference it for the exact bias you’re looking for):
- Information overload sucks, so we aggressively filter. Noise becomes signal.
- Lack of meaning is confusing, so we fill in the gaps. Signal becomes a story.
- Need to act fast lest we lose our chance, so we jump to conclusions. Stories become decisions.
- This isn’t getting easier, so we try to remember the important bits. Decisions inform our mental models of the world.
A must…: Click through to understand the graphic.
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